The Organization for Reinforcement Contingencies with Animals (ORCA) was founded in 2000, in the Department of Behavior Analysis at the University of North Texas. ORCA is a not-for-profit student organization advised by Dr. Jesús Rosales-Ruiz. Our mission is to enhance the lives of animals and their guardians through behavior analytic research and to inform the public about these discoveries.

We host an annual conference which brings together experts, students, and the public for a conversation about advances in animal welfare and training. ORCA students also participate in local community service projects and collaborate with nearby zoos and sanctuaries concerning animal behavior problems and general animal welfare. Undergraduate and graduate students work on a volunteer basis to provide these services. This arrangement allows institutions and the public to benefit from new discoveries and technology from the behavior analytic community while providing students with beneficial real-life experiences in the field.

After completing their graduate or undergraduate degree at the University of North Texas, ORCA students are well prepared for Ph.D programs and further education or for working in various animal-related fields, including at zoos, aquariums, animal rescue organizations, and as pet trainers.